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Secret Search Engine Optimization Strategies: How To Turn Keywords Into Conversions By Derek Gehl
Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? If you answered yes, then I am about to tell you something completely different from other Marketers. Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE! The Secret to Turning Keywords into Conversions is to Keep Your Keywords FocusedFor example, if your site sells an all-natural remedy for acid stomach problems... You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it. While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites. Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase? You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has! Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot! Obviously, the second term is better! Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product. Why You Will Make More Money with Less Traffic That Converts MorePeople search the to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website? Think of a keyword as a "problem statement" that someone would type into the search engines. When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them! Here are some more keyword research tips that will help you turn keywords into conversions… Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:
- Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase.
Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately.
- Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things.
For instance:
- They're looking to buy a specific product
- They're looking for product
Baby's First Internet
<a href="http://www.themorningnews.org/archives/galleries/babys_first_internet/">Baby's first internet</a> comes amidst other, less illustrated, <a href="http://www.bigcontrarian.com/2008/07/21/tacky/">concerns</a> about the all-consuming 'blogosphere' and increasingly online life. The problems, it seems, are somewhat <a href="http://www.nytimes.com/2008/07/20/magazine/20wwln-medium-t.html?_r=3&oref=slogin&ref=magazine&pagewanted=all">novel</a> and (one assumes) <a href="http://answers.yahoo.com/">almost endless</a>. ICANN has been under pressure
<a href="http://afp.google.com/article/ALeqM5jienXKDbIYHNPcywgq84IqyHtbPw">The popular online trading site eBay is one of the many companies that wants to have its own domain name.</a> <em>PARIS (AFP) — Web regulators Thursday voted to allow the creation of thousands of new <strike>domain names</strike></em> <a href="http://en.wikipedia.org/wiki/Top-level_domain">top-level domains</a><em>, from .paris to .Pepsi, in one of the biggest shake-ups in Internet history, a French web official said.</em> Lost Souls
According to a new report, children in Sweden are becoming increasingly concerned by their parents' internet habits. <em><a href="http://www.thelocal.se/12640.html">"This summer she has been sitting up all day and all night and she forgets what's important to me. And when she's not at the computer she's like a lost soul. She just looks straight ahead and says nothing. I'm not doing so well."</a> </em>Dr Jerald Block from Oregon Health and Science University in Portland is pushing for <a href="http://www.medicalnewstoday.com/articles/112374.php">internet addiction</a> (and its three subtypes: excessive gaming, sexual preoccupations and e-mail/text messaging) to be included as a common disorder in the next update of the DSM (<a href="http://www.psych.org/dsmv.asp">DSM-V</a>). <em><a href="http://www.telegraph.co.uk/news/uknews/2152972/Internet-addiction-is-a-'clinical-disorder'.html">"The relationship is with the computer. It becomes a significant other to them. They exhaust emotions that they could experience in the real world on the computer... It's much more acceptable for kids to talk about game use, whereas adults keep it a secret. Rather than having sex, or arguing with their wife or husband, or feeding their children, these adults are playing games..." </a></em> First!
<a href="http://rvb.roosterteeth.com/archive/episode.php?id=288">"Wow, a new user... That's Great! We'd be happy to show you the ropes!"</a> a PSA on conversation starters in forums and comment threads online that have never been heard or used before. Brought to you by <a href="http://rvb.roosterteeth.com/">Red Vs. Blue</a>. Suspension de labonnement internet
<a href="http://www.france24.com/en/20080618-france-try-web-subscription-suspension-against-piracy-internet">"There is no reason that the Internet should be lawless,"</a> President Nicolas Sarkozy told his cabinet, as <a href="http://www.premier-ministre.gouv.fr/acteurs/biographie_5/christine_albanel_ministre_culture_56390.html">Culture Minister Christine Albanel </a>presented <a href="http://www.premier-ministre.gouv.fr/chantiers/culture_851/lutter_telechargement_illegal_oeuvres_1072/christine_albanel_presente_projet_60336.html">a new bill </a>designed to encourage responsible use of the Internet. The legislation would set up a new administrative body that would receive complaints from the music and film industry and track down offenders through Internet service providers. An e-mail warning would be sent to suspected downloaders followed by a registered letter. After two strikes, offenders would risk losing their Internet subscription for up to a year. "We know that we are not going to eradicate piracy 100 percent, but we think that we can reduce it significantly," Albanel told a news conference. Minister of Culture and Communication, Christine Albanel, has made <a href="http://www.ifacca.org/national_agency_news/2008/05/26/albanel-celebrates-french-spirit-responsibility/">the French spirit of responsibility</a> a cornerstone of her portfolio. The new bill follows agreements signed on the 23 November 2007 at the Elysée Palace, in the presence of the President of the Republic,<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> by 47 businesses and organisations representing cinema, music and television, and also by all the Internet service providers, </a>who the Minister has compelled to fulfil the agreement.
Firstly, the Minister<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> revealed </a>that 74% of French people are in favour of the mechanism of the bill, which would, in the first instance, consist of sending numerous educational advertisement messages to Internet users who use their Internet connection to pirate works. Then, in the case of this behaviour being repeated, the temporary suspension of Internet access.
The Minister also revealed that the projected mechanism will be useful from the preventative phase, since 90% of French people would stop downloading after two advertisements. This study also shows the adherence of the majority of French people to the defence of the right of the author, without which ‘creation’ would have its existence threatened, against those who support openly the law of the jungle and permissiveness on the Internet. Searchme - Visual Search Engine
<a href="http://beta.searchme.com/Initial.html">Searchme</a> is a search engine that displays results as images of web pages. The web conceived in 1934?
<a href="http://www.nytimes.com/2008/06/17/science/17mund.html?ex=1371441600&en=dcb3569538ca10b7&ei=5124&partner=permalink&exprod=permalink">Le réseau</a> - Starting in the late 19th century, Belgian <a href="http://en.wikipedia.org/wiki/Paul_Otlet">Paul Otlet</a> envisioned the basics of a human powered Wikipedia and Google. He created a 12 million item database on index cards and accepted queries via mail or telegraph. The article describes his work and the Mundaneum museum in his honor. Be sure to watch the video. There is a <a href="http://www.sofidoc.be/lhomme.htm">full documentary on Otlet</a> as well. The Internet dies a little bit
<a href="http://news.cnet.com/8301-13578_3-9967119-38.html">Goodbye alt.*</a> <em>Andrew Cuomo claimed that his office found child porn on 88 newsgroups--out of roughly 100,000 newsgroups that exist. In a press release, he took credit for [Verizon's] blunderbuss-style newsgroup removal by saying: "We are attacking this problem by working with Internet service providers...I commend the companies that have stepped up today to embrace a new standard of responsibility, which should serve as a model for the entire industry."</em> Verizon eliminates the entire alt. subset of usenet. <em><a href="http://www.giganews.com/usenet-history/index.html">Today</a>, the alt.* hierarchy is by far the most populous on Usenet.</em> Cyber Command Über Alles
<a href="http://www.tomdispatch.com/post/174940/william_astore_militarizing_your_cyberspace">Attention Geeks and Hackers:</a> Uncle Sam's <a href="http://blog.wired.com/defense/2008/05/air-force-mater.html">Cyber Force</a> Wants You! <a href="http://www.wired.com/politics/security/news/2008/02/cyber_command">Welcome to Cyberwar Country, USA</a> Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.
<a href="http://cyber.law.harvard.edu/publications/2008/Mapping_Irans_Online_Public">Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.</a> From the abstract: <blockquote>We used computational social network mapping in combination with human and automated content analysis to analyze the Iranian blogosphere. In contrast to the conventional wisdom that Iranian bloggers are mainly young democrats critical of the regime, we found a wide range of opinions representing religious conservative points of view as well as secular and reform-minded ones, and topics ranging from politics and human rights to poetry, religion, and pop culture. Our research indicates that the Persian blogosphere is indeed a large discussion space of approximately 60,000 routinely updated blogs featuring a rich and varied mix of bloggers. Social network analysis reveals the Iranian blogosphere to be dominated by four major network formations, or poles, with identifiable sub-clusters of bloggers within those poles. We label the poles as 1) Secular/Reformist, 2) Conservative/Religious, 3) Persian Poetry and Literature, and 4) Mixed Networks.</blockquote>
reviews
- They want information on how to get started in cross-country skiing
- They want used or discount equipment
- They want to know what kind of equipment will be best for them
- They want to know what's new and hot in cross-country ski equipment
Same products -- far different intentions!
If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for… That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process.
- Check out your competition. What keywords are your competitors optimizing for, and on what pages?
You can spy on them by going to their websites and looking at their code!
In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better.
- Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform.
Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.
Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want. Follow these search engine optimization tips and you will turn keywords into conversions. Article Directory: http://www.articlecube.com About the Author: Derek Gehl helps over 1.8 million business owners per month create incomes of $100,000 to $2.5 MILLION or more per year. Now you can discover the exact roadmap - broken into 6 easy-to-follow steps – that Derek uses to make money on the in record time with minimal investment at: www.marketingtips.com/tipsltr.html?s_cid=PRLEAD
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And again, thank you to those contributing daily to our
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Baby's First Internet
<a href="http://www.themorningnews.org/archives/galleries/babys_first_internet/">Baby's first internet</a> comes amidst other, less illustrated, <a href="http://www.bigcontrarian.com/2008/07/21/tacky/">concerns</a> about the all-consuming 'blogosphere' and increasingly online life. The problems, it seems, are somewhat <a href="http://www.nytimes.com/2008/07/20/magazine/20wwln-medium-t.html?_r=3&oref=slogin&ref=magazine&pagewanted=all">novel</a> and (one assumes) <a href="http://answers.yahoo.com/">almost endless</a>. ICANN has been under pressure
<a href="http://afp.google.com/article/ALeqM5jienXKDbIYHNPcywgq84IqyHtbPw">The popular online trading site eBay is one of the many companies that wants to have its own domain name.</a> <em>PARIS (AFP) — Web regulators Thursday voted to allow the creation of thousands of new <strike>domain names</strike></em> <a href="http://en.wikipedia.org/wiki/Top-level_domain">top-level domains</a><em>, from .paris to .Pepsi, in one of the biggest shake-ups in Internet history, a French web official said.</em> Lost Souls
According to a new report, children in Sweden are becoming increasingly concerned by their parents' internet habits. <em><a href="http://www.thelocal.se/12640.html">"This summer she has been sitting up all day and all night and she forgets what's important to me. And when she's not at the computer she's like a lost soul. She just looks straight ahead and says nothing. I'm not doing so well."</a> </em>Dr Jerald Block from Oregon Health and Science University in Portland is pushing for <a href="http://www.medicalnewstoday.com/articles/112374.php">internet addiction</a> (and its three subtypes: excessive gaming, sexual preoccupations and e-mail/text messaging) to be included as a common disorder in the next update of the DSM (<a href="http://www.psych.org/dsmv.asp">DSM-V</a>). <em><a href="http://www.telegraph.co.uk/news/uknews/2152972/Internet-addiction-is-a-'clinical-disorder'.html">"The relationship is with the computer. It becomes a significant other to them. They exhaust emotions that they could experience in the real world on the computer... It's much more acceptable for kids to talk about game use, whereas adults keep it a secret. Rather than having sex, or arguing with their wife or husband, or feeding their children, these adults are playing games..." </a></em> First!
<a href="http://rvb.roosterteeth.com/archive/episode.php?id=288">"Wow, a new user... That's Great! We'd be happy to show you the ropes!"</a> a PSA on conversation starters in forums and comment threads online that have never been heard or used before. Brought to you by <a href="http://rvb.roosterteeth.com/">Red Vs. Blue</a>. Suspension de labonnement internet
<a href="http://www.france24.com/en/20080618-france-try-web-subscription-suspension-against-piracy-internet">"There is no reason that the Internet should be lawless,"</a> President Nicolas Sarkozy told his cabinet, as <a href="http://www.premier-ministre.gouv.fr/acteurs/biographie_5/christine_albanel_ministre_culture_56390.html">Culture Minister Christine Albanel </a>presented <a href="http://www.premier-ministre.gouv.fr/chantiers/culture_851/lutter_telechargement_illegal_oeuvres_1072/christine_albanel_presente_projet_60336.html">a new bill </a>designed to encourage responsible use of the Internet. The legislation would set up a new administrative body that would receive complaints from the music and film industry and track down offenders through Internet service providers. An e-mail warning would be sent to suspected downloaders followed by a registered letter. After two strikes, offenders would risk losing their Internet subscription for up to a year. "We know that we are not going to eradicate piracy 100 percent, but we think that we can reduce it significantly," Albanel told a news conference. Minister of Culture and Communication, Christine Albanel, has made <a href="http://www.ifacca.org/national_agency_news/2008/05/26/albanel-celebrates-french-spirit-responsibility/">the French spirit of responsibility</a> a cornerstone of her portfolio. The new bill follows agreements signed on the 23 November 2007 at the Elysée Palace, in the presence of the President of the Republic,<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> by 47 businesses and organisations representing cinema, music and television, and also by all the Internet service providers, </a>who the Minister has compelled to fulfil the agreement.
Firstly, the Minister<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> revealed </a>that 74% of French people are in favour of the mechanism of the bill, which would, in the first instance, consist of sending numerous educational advertisement messages to Internet users who use their Internet connection to pirate works. Then, in the case of this behaviour being repeated, the temporary suspension of Internet access.
The Minister also revealed that the projected mechanism will be useful from the preventative phase, since 90% of French people would stop downloading after two advertisements. This study also shows the adherence of the majority of French people to the defence of the right of the author, without which ‘creation’ would have its existence threatened, against those who support openly the law of the jungle and permissiveness on the Internet. Searchme - Visual Search Engine
<a href="http://beta.searchme.com/Initial.html">Searchme</a> is a search engine that displays results as images of web pages. The web conceived in 1934?
<a href="http://www.nytimes.com/2008/06/17/science/17mund.html?ex=1371441600&en=dcb3569538ca10b7&ei=5124&partner=permalink&exprod=permalink">Le réseau</a> - Starting in the late 19th century, Belgian <a href="http://en.wikipedia.org/wiki/Paul_Otlet">Paul Otlet</a> envisioned the basics of a human powered Wikipedia and Google. He created a 12 million item database on index cards and accepted queries via mail or telegraph. The article describes his work and the Mundaneum museum in his honor. Be sure to watch the video. There is a <a href="http://www.sofidoc.be/lhomme.htm">full documentary on Otlet</a> as well. The Internet dies a little bit
<a href="http://news.cnet.com/8301-13578_3-9967119-38.html">Goodbye alt.*</a> <em>Andrew Cuomo claimed that his office found child porn on 88 newsgroups--out of roughly 100,000 newsgroups that exist. In a press release, he took credit for [Verizon's] blunderbuss-style newsgroup removal by saying: "We are attacking this problem by working with Internet service providers...I commend the companies that have stepped up today to embrace a new standard of responsibility, which should serve as a model for the entire industry."</em> Verizon eliminates the entire alt. subset of usenet. <em><a href="http://www.giganews.com/usenet-history/index.html">Today</a>, the alt.* hierarchy is by far the most populous on Usenet.</em> Cyber Command Über Alles
<a href="http://www.tomdispatch.com/post/174940/william_astore_militarizing_your_cyberspace">Attention Geeks and Hackers:</a> Uncle Sam's <a href="http://blog.wired.com/defense/2008/05/air-force-mater.html">Cyber Force</a> Wants You! <a href="http://www.wired.com/politics/security/news/2008/02/cyber_command">Welcome to Cyberwar Country, USA</a> Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.
<a href="http://cyber.law.harvard.edu/publications/2008/Mapping_Irans_Online_Public">Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.</a> From the abstract: <blockquote>We used computational social network mapping in combination with human and automated content analysis to analyze the Iranian blogosphere. In contrast to the conventional wisdom that Iranian bloggers are mainly young democrats critical of the regime, we found a wide range of opinions representing religious conservative points of view as well as secular and reform-minded ones, and topics ranging from politics and human rights to poetry, religion, and pop culture. Our research indicates that the Persian blogosphere is indeed a large discussion space of approximately 60,000 routinely updated blogs featuring a rich and varied mix of bloggers. Social network analysis reveals the Iranian blogosphere to be dominated by four major network formations, or poles, with identifiable sub-clusters of bloggers within those poles. We label the poles as 1) Secular/Reformist, 2) Conservative/Religious, 3) Persian Poetry and Literature, and 4) Mixed Networks.</blockquote>
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