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5 Ways To Drive Visitors Away From Your Website
By Nicole Dean
There are tons of resources available that will teach you how to make money on the internet. Heck, I've written tutorials like that myself. But, perhaps it's easier to demonstrate what to do, with a lesson on what not to do. This article will teach you how to drive visitors away from your website screaming "Get me outta here!" If you prefer being alone with your website and don't want all those pesky visitors bothering you, then follow the guidelines below and you'll get rid of them quick as a blink.
1. Don't state on your website what you do or what you sell. Make it a complete mystery why you decided to build your website in the first place. It's like a secret club -- your visitors are left in the dark. Have you been to sites like this where you show up and think "What the heck is this site about?" If you're not presenting a clear statement about why your visitors should spend their money (or at least come back again), then you're on your way to hermit-land.
2. Overwhelm visitors with lots of information. Almost as bad as the "What the heck is this site about?" problem is the "Oh my Goodness! Oh my Gracious!" sites. As a visitor, you know the sites I'm talking about. The page opens and your jaw drops. There is a sea of banners, with links everywhere and articles galore. Where do you go? What do you do? I'll tell you what I do. Click the little "x' in the upper right-hand corner to get the heck outta there!
3. Make the ordering process really
Baby's First Internet
<a href="http://www.themorningnews.org/archives/galleries/babys_first_internet/">Baby's first internet</a> comes amidst other, less illustrated, <a href="http://www.bigcontrarian.com/2008/07/21/tacky/">concerns</a> about the all-consuming 'blogosphere' and increasingly online life. The problems, it seems, are somewhat <a href="http://www.nytimes.com/2008/07/20/magazine/20wwln-medium-t.html?_r=3&oref=slogin&ref=magazine&pagewanted=all">novel</a> and (one assumes) <a href="http://answers.yahoo.com/">almost endless</a>.
ICANN has been under pressure
<a href="http://afp.google.com/article/ALeqM5jienXKDbIYHNPcywgq84IqyHtbPw">The popular online trading site eBay is one of the many companies that wants to have its own domain name.</a> <em>PARIS (AFP) — Web regulators Thursday voted to allow the creation of thousands of new <strike>domain names</strike></em> <a href="http://en.wikipedia.org/wiki/Top-level_domain">top-level domains</a><em>, from .paris to .Pepsi, in one of the biggest shake-ups in Internet history, a French web official said.</em>
Lost Souls
According to a new report, children in Sweden are becoming increasingly concerned by their parents' internet habits. <em><a href="http://www.thelocal.se/12640.html">"This summer she has been sitting up all day and all night and she forgets what's important to me. And when she's not at the computer she's like a lost soul. She just looks straight ahead and says nothing. I'm not doing so well."</a> </em>Dr Jerald Block from Oregon Health and Science University in Portland is pushing for <a href="http://www.medicalnewstoday.com/articles/112374.php">internet addiction</a> (and its three subtypes: excessive gaming, sexual preoccupations and e-mail/text messaging) to be included as a common disorder in the next update of the DSM (<a href="http://www.psych.org/dsmv.asp">DSM-V</a>). <em><a href="http://www.telegraph.co.uk/news/uknews/2152972/Internet-addiction-is-a-'clinical-disorder'.html">"The relationship is with the computer. It becomes a significant other to them. They exhaust emotions that they could experience in the real world on the computer... It's much more acceptable for kids to talk about game use, whereas adults keep it a secret. Rather than having sex, or arguing with their wife or husband, or feeding their children, these adults are playing games..." </a></em>
First!
<a href="http://rvb.roosterteeth.com/archive/episode.php?id=288">"Wow, a new user... That's Great! We'd be happy to show you the ropes!"</a> a PSA on conversation starters in forums and comment threads online that have never been heard or used before. Brought to you by <a href="http://rvb.roosterteeth.com/">Red Vs. Blue</a>.
Suspension de labonnement internet
<a href="http://www.france24.com/en/20080618-france-try-web-subscription-suspension-against-piracy-internet">"There is no reason that the Internet should be lawless,"</a> President Nicolas Sarkozy told his cabinet, as <a href="http://www.premier-ministre.gouv.fr/acteurs/biographie_5/christine_albanel_ministre_culture_56390.html">Culture Minister Christine Albanel </a>presented <a href="http://www.premier-ministre.gouv.fr/chantiers/culture_851/lutter_telechargement_illegal_oeuvres_1072/christine_albanel_presente_projet_60336.html">a new bill </a>designed to encourage responsible use of the Internet. The legislation would set up a new administrative body that would receive complaints from the music and film industry and track down offenders through Internet service providers. An e-mail warning would be sent to suspected downloaders followed by a registered letter. After two strikes, offenders would risk losing their Internet subscription for up to a year. "We know that we are not going to eradicate piracy 100 percent, but we think that we can reduce it significantly," Albanel told a news conference. Minister of Culture and Communication, Christine Albanel, has made <a href="http://www.ifacca.org/national_agency_news/2008/05/26/albanel-celebrates-french-spirit-responsibility/">the French spirit of responsibility</a> a cornerstone of her portfolio. The new bill follows agreements signed on the 23 November 2007 at the Elysée Palace, in the presence of the President of the Republic,<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> by 47 businesses and organisations representing cinema, music and television, and also by all the Internet service providers, </a>who the Minister has compelled to fulfil the agreement.
Firstly, the Minister<a href="http://www.culture.gouv.fr/culture/actualites/index-olivennes231107.htm"> revealed </a>that 74% of French people are in favour of the mechanism of the bill, which would, in the first instance, consist of sending numerous educational advertisement messages to Internet users who use their Internet connection to pirate works. Then, in the case of this behaviour being repeated, the temporary suspension of Internet access.
The Minister also revealed that the projected mechanism will be useful from the preventative phase, since 90% of French people would stop downloading after two advertisements. This study also shows the adherence of the majority of French people to the defence of the right of the author, without which ‘creation’ would have its existence threatened, against those who support openly the law of the jungle and permissiveness on the Internet.
Searchme - Visual Search Engine
<a href="http://beta.searchme.com/Initial.html">Searchme</a> is a search engine that displays results as images of web pages.
The web conceived in 1934?
<a href="http://www.nytimes.com/2008/06/17/science/17mund.html?ex=1371441600&en=dcb3569538ca10b7&ei=5124&partner=permalink&exprod=permalink">Le réseau</a> - Starting in the late 19th century, Belgian <a href="http://en.wikipedia.org/wiki/Paul_Otlet">Paul Otlet</a> envisioned the basics of a human powered Wikipedia and Google. He created a 12 million item database on index cards and accepted queries via mail or telegraph. The article describes his work and the Mundaneum museum in his honor. Be sure to watch the video. There is a <a href="http://www.sofidoc.be/lhomme.htm">full documentary on Otlet</a> as well.
The Internet dies a little bit
<a href="http://news.cnet.com/8301-13578_3-9967119-38.html">Goodbye alt.*</a> <em>Andrew Cuomo claimed that his office found child porn on 88 newsgroups--out of roughly 100,000 newsgroups that exist. In a press release, he took credit for [Verizon's] blunderbuss-style newsgroup removal by saying: "We are attacking this problem by working with Internet service providers...I commend the companies that have stepped up today to embrace a new standard of responsibility, which should serve as a model for the entire industry."</em> Verizon eliminates the entire alt. subset of usenet. <em><a href="http://www.giganews.com/usenet-history/index.html">Today</a>, the alt.* hierarchy is by far the most populous on Usenet.</em>
Cyber Command Über Alles
<a href="http://www.tomdispatch.com/post/174940/william_astore_militarizing_your_cyberspace">Attention Geeks and Hackers:</a> Uncle Sam's <a href="http://blog.wired.com/defense/2008/05/air-force-mater.html">Cyber Force</a> Wants You! <a href="http://www.wired.com/politics/security/news/2008/02/cyber_command">Welcome to Cyberwar Country, USA</a>
Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.
<a href="http://cyber.law.harvard.edu/publications/2008/Mapping_Irans_Online_Public">Mapping Iran's Online Public: Politics and Culture in the Persian Blogosphere.</a> From the abstract: <blockquote>We used computational social network mapping in combination with human and automated content analysis to analyze the Iranian blogosphere. In contrast to the conventional wisdom that Iranian bloggers are mainly young democrats critical of the regime, we found a wide range of opinions representing religious conservative points of view as well as secular and reform-minded ones, and topics ranging from politics and human rights to poetry, religion, and pop culture. Our research indicates that the Persian blogosphere is indeed a large discussion space of approximately 60,000 routinely updated blogs featuring a rich and varied mix of bloggers. Social network analysis reveals the Iranian blogosphere to be dominated by four major network formations, or poles, with identifiable sub-clusters of bloggers within those poles. We label the poles as 1) Secular/Reformist, 2) Conservative/Religious, 3) Persian Poetry and Literature, and 4) Mixed Networks.</blockquote>
complicated. There's nothing I love more than putting items into my shopping cart and then spending 20 minutes trying to figure out how to set up an account and pay. Guess what? I sure don't click the 'contact us' button. I click the "x" instead. You've succeeded in getting rid of yet another pesky customer who wanted to spend money.
4. Fill your site with outdated information and broken links. Pfshew. You dodged a visitor with that one. They clicked on a link that was broken -- and off they went.
5. Make sure there's no way for an interested customer or business partner to contact you. Heaven forbid, you might get some spam if you have your contact information on your site.
Thank Goodness you don't have those gosh-darned customers emailing you while you're trying to read up on Brad Pitt's love life.
Obviously, I'm being silly, but you do know that these examples are true. You've seen sites that seem like they are trying to drive you away. If you are spending time and energy putting up a website to make money, then, make some money. You CAN do it!About The Author: Nicole Dean is the mostly-sane mom and owner of http://www.ShowMomTheMoney.com – a fun and informative site to help moms achieve success working from home. Nicole recommends http://www.ladypens.com for informative free reprint articles by women, for women.
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